Marketing for tradies who work from the coast to the hinterland.

The Sunshine Coast is a coastal strip, a hinterland and a run of growth estates, not one search market.

The Sunshine Coast runs from Caloundra up through Maroochydore and Mooloolaba to Noosa, then inland to Nambour and the hinterland towns behind it. A crew working the coastal strip is dealing with tourist accommodation, unit blocks and canal-front homes, while a crew working Nambour or further into the hinterland is doing acreage blocks, sheds and rural jobs with a longer drive between calls. On top of that there’s the growth corridor: new estates going up around Aura at Caloundra South and out at Palmview mean a steady run of new-build electrical, plumbing and fit-out work, while older established streets through Buderim tell a different story, with ageing wiring, tired bathrooms and roofs due for replacement driving renovation work instead of new builds.

The Coast also tends to run on word of mouth more than plenty of markets. People often ask in the local Facebook group before they ask anyone else, and usually check a tradie’s reviews before they pick up the phone. A good job on one street in Buderim or Peregian tends to get repeated on the next street over. That means your Google reviews and your local search presence are doing a lot of the convincing before a call ever comes in. We build your SEO and your ads around the suburbs and the type of jobs your crew covers, not a generic list of Sunshine Coast postcodes.